Professional photography is a crucial part of marketing your brand, it provides powerful messages and stories that words can’t describe. We all want to make positive impressions for prospective clients, after all there’s nothing more boring than a website or social media page without engaging content.
So, why is photography so important in marketing and why should you update your content regularly?
Headshots/Portraits: you want to look professional! Portraits portray an insight into your company culture and the people representing your brand - be sure to keep headshots and portraits updated on a regular basis.
Corporate office images: these shots provide an insight into your business and a level of credibility. Using current staff instead of stock photos makes your business more personal and allows clients to feel connected. Don't miss the opportunity to communicate what your business delivers.
Event Coverage: capture moments that will last forever and demonstrate your business progression. Showcasing how you operate, strong images will lead to business growth. Depending on the size of the event, think about hiring more than one photographer to capture all aspects - behind the scenes, ambience, set up and delivery just to name a few.
Behind The Scenes: more and more people want to see how you operate, we love seeing people working in different environments, this is great for live shows or large scale operations, it’s different, and it gives a personal touch to your brand.
Original content: provides trust, and an insight into who and what you do, keeping it personal, reputable and your content current. Original and authentic content also provides consistency across your media platforms.
Personal branding: great for freelancers, you are your business - show people who you are and what you do through images. Content provides connection.
Photography represents your brand!
As they say “A picture is worth a thousand words” I look forward to discussing your next project with you.
All content copyright © www.christiaanhart.com