Professional photography is a crucial part of marketing your brand, it provides powerful messages and stories that words can’t describe. We all want to make positive impressions for prospective clients, after all there’s nothing more boring than a website or social media page without engaging content.
So, why is photography so important in marketing and why should you update your content regularly?
Headshots/Portraits: you want to look professional! Portraits portray an insight into your company culture and the people representing your brand - be sure to keep headshots and portraits updated on a regular basis.
Corporate office images: these shots provide an insight into your business and a level of credibility. Using current staff instead of stock photos makes your business more personal and allows clients to feel connected. Don't miss the opportunity to communicate what your business delivers.
Event Coverage: capture moments that will last forever and demonstrate your business progression. Showcasing how you operate, strong images will lead to business growth. Depending on the size of the event, think about hiring more than one photographer to capture all aspects - behind the scenes, ambience, set up and delivery just to name a few.
Behind The Scenes: more and more people want to see how you operate, we love seeing people working in different environments, this is great for live shows or large scale operations, it’s different, and it gives a personal touch to your brand.
Original content: provides trust, and an insight into who and what you do, keeping it personal, reputable and your content current. Original and authentic content also provides consistency across your media platforms.
Personal branding: great for freelancers, you are your business - show people who you are and what you do through images. Content provides connection.
Photography represents your brand!
Professional Interior images provide a true reflection of your product.
Commercial photo shoots showcasing brands, For, Prestige Yachts.
Create corporate stock images for your companies website or social media using actual staff. Porsche Hong Kong
Personal branding, can be used on many platforms to engage new clients.
Personal branding showcases what you do and who you are, when was the last time you updated yours?
Event coverage, its exciting, powerful and full of colour. Great for marketing and future content.
Live event coverage showcases your work, brand and provides invaluable marketing material.
Event coverage, capturing key people on stage provides you with strong material for future advertising or editorial use.
Lippo Centre, Hong Kong, aerial photography gives you unique angles otherwise hard to achieve
Aerial photography provides clients an insight into the surroundings, layout and produces angles not seen before.
Aerial Photography provides unique angles, birds eye views of your project or development and its cost effective.
Branding campaigns, images support text and catches the viewers attention.
Branding, event coverage, personal shoot, which one is this image? Photography has many uses…
Sport, capturing moments in time, documenting history.
Julius Baer using their branding in motorsport, a long term client I have worked with covering the Formula E series.
As they say “A picture is worth a thousand words” I look forward to discussing your next project with you.
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